the actual dick joke on the poster was probably the tell this movie was going to be straight garbage |
Watched: 02/10/2024
Format: Max
Viewing: Fourth?
Director: Roland Emerich
Selection: I have only myself to blame
Back in 1998, I saw Godzilla opening day with Jamie. I'd been pretty excited about what a US studio could do with the concept. We were five years out from Jurassic Park, so CG was a thing. And seeing some actors we liked (who were not Raymond Burr) getting involved with the big guy seemed like a neat idea.
I'd argue that at the time of the film's release, it had been since the mid-80's that a Toho movie really landed in the US, so there was some context for Godzilla for your average US movie-goer, but not a lot. Mostly spoofs and lightly racist parodies. Everyone knew Godzilla, but it was like... everyone knew Superman had comic books, but no one had read an issue since elementary school. You knew the general look and some details, but... that was about it.
Looking at the box office, it's crucial to recall the movie had an absolutely gigantic marketing campaign. This was back when movies didn't just advertise, they did a half-dozen corporate tie-in's, so Godzilla was going to be inescapable no matter what. Heck, I very much remember the omnipresent Taco Bell chihuahua selling Big G.
Tri-Star was going to make sure you were going to see this movie whether it was good or not.