By Fall of 1994, I was in my second year at the University of Texas. Back in the 80's and 90's, Austin was a much smaller town, but the avid film scene for both film production and film fans, which would become fertile territory for the Alamo Drafthouse to take hold and grow. You're welcome, America. Our 90's love of beer and movies is now our gift to you.
For reasons upon which I am unclear, Quentin Tarantino was well aware he had a particularly vocal fanbase in Austin. I suspect screenings of Reservoir Dogs at either The Dobie (a small "art house" theater on the edge of campus) or the Village (a larger, equally dumpy art house theater a few miles north of downtown) might have gone well for the director, but I was living in North Houston from 90-93, and missed that window.
Anyway, Tarantino booked a screening of his new film, Pulp Fiction (1994), on campus at UT Austin about two months before the film's broad release. I've written before about the experience*, but it was pretty amazing. Hogg Auditorium, an old-style movie and performance house, was filled to capacity. The place was rowdy as hell. People were dressed in black suits and ties. In sports parlance, this was a hometown crowd.
So, it should come as no surprise that when Amanda Plummer's character took the screen, shouted spittle our direction and then the credits appeared, the crowd went monkey-shit. Standing en masse, cheering, clapping, roaring really. And not for the last time. The adrenaline shot didn't just get the crowd on its feet, if there'd been a police cruiser to turn over and set ablaze, it would have happened. We were up and down in our seats throughout the screening, and I guess at that point Mr. Tarantino had a good idea there was an audience for his movie.