I'm not entirely clear on the reason, but
The Hudsucker Proxy took a beating both critically and at the box office upon its release in 1994. I saw it for my 19th birthday with JAL, and we loved the hell out of this thing. It was immediately added to the list of highly quotable movies, and added the word "Dingus" to my vocabulary. In '95, when we all showed up for the first day of the highly competitive film production program at UT and people asked what we wanted to make, I said something about
Star Wars and then paused as all the folks who just talked about Truffaut and whatnot around the room glared at me, and said "You know... for kids!".
JAL thought it was funny, at least.
Maybe the movie is too ambitious for it's own good. Maybe it broke the Coen Bros' SOP a bit too much to work with a real budget and to have name stars like Paul Newman in the room. The plot is less ambitious than
Miller's Crossing, but perhaps too complicated for the light-comedy audience that doesn't want to keep up with the whole "circles and wheels of time" symbolism, metaphor, imagery, etc.. that absolutely permeates the film, right down to a Hula Hoop as the failure and success of a corporation's fortunes (and we can talk about throwing a disc out the window as the film' conclusion some other time).
I dunno. But reviews at the time weren't good, and even when critics discuss the movie today, it's with a bit of a sigh, like Jennifer Jason Leigh doesn't totally kill it in every scene she's in.
Those critics can kind of go to hell, in my humble opinion.