I've never been to a SXSW screening of a movie, and the few times I saw music at SXSW, it was near accidental and incidental. It's probably safe to say that I'm not particularly interested in the scene, and the idea of dealing with the crowds, the lines, and sheer volume of people at all of these events has been off-putting enough that whatever appeal there might be to seeing bands or movies is significantly reduced when I weigh the cost factor of dealing with the scene around SXSW.
For those of us in town, SXSW is an annual period where we sort of just avoid downtown between certain blocks and as locals who feel the presence of the tide, we know to brace ourselves for:
- The bizarre take on Austin that journalists mistake for Austin but which is really just the bubble of SXSW (East Sixth is not "no-man's land". It's a few hundred feet from regular Sixth. By the way, no one really goes to Sixth anymore but tourists)
- The number of people who, based on the drunken revelry to be had during SXSW, associate those good times with a need to move here - and they do
- The handwaving that SXSW isn't, basically, spring break for three industries and that this is somehow work
- People who are the True Believers in SXSW seeming shocked and indignant (and often demanding answers) when you say you don't want to spend the money or time