To be clear, "Read Comics in Public Day" is pretty stupid.
I'm sorry. Look, I know that's not a nice thing to say, but....
A few years ago some folks online decided that the reason why comics aren't more popular is because, by gum, you don't see enough comic nerds conspicuously sitting at Starbucks for hours reading a comic book. Or at the park. Or on a bus. Or, probably, you know, lounging awesomely under a statue like that one in the plaza at the strip mall with the fountain that might make a cool picture for facebook or tumblr.
So... why? Why is this even happening? As near as I can tell, the purported reason for folks to take to the streets with comics is "promotion of comics".
these kids were reading comics in public before it was cool |
The thinking went: If more people were seen out in public reading comics, the whole entirety of what's wrong with a market that requires people spend $4 on 5-10 minutes of entertainment, that requires finding out-of-the-way shops in run down strip malls and understanding 20 years of back stories and, on top of that, often requires a byzantine pre-ordering structure... All the financial woes of the industry would evaporate - if only the masses saw a 20-something sitting on a bench outside the ice cream shoppe reading Ghost World or The Flash.
Yup, the problem is that nobody has seen you, you special snowflakes, reading comics. In public.
There's kind of a curious logic to the idea that maybe doing this .3% of the year is not kind of pointless - especially given the limited number of attendees and that the sole criteria is that you appear "in public". Why not send everyone to, say, the local library? Starbucks? Something that might make this newsworthy or even noticeable? Strength in numbers? Something for the cameras? Why not, say, alert the media?
It's also a tradition born from the assumption that most people don't just mind their own damn business and that people actually look at what other people are reading. Or, maybe, assumes that the person actively reading will somehow generate enough charisma by showing up "in public" that the casual passer-by will, of course, want to know what such an iconoclast is reading.