I am not dubious of the Kickstarter technology, rules, etc... If you are unfamiliar, Kickstarter is a site that enables folks working on creative projects to raise funds. Basically, you get a description with web content attached (video, images, too much text in many cases), telling you what the artist is doing, why and who they are. Then a dollar total they are raising, and what it'll go towards. The answer is not: putting food on my table. It's usually something like "production costs". Its basically intended to keep the artists from going deep into debt while they produce the record, comic, statue, indie film, whatever...
There are then levels of support. Artists are obliged to usually offer something better at each level. $1 gets you a thank you. $30 gets you a copy of the album. $10,000 gets you a a day with the artist and a big thanks, plus a t-shirt. Something along those lines.
For a better idea of what this looks like, I invite you to visit Kickstarter.com, but to look specifically at the page for musician/ performer Amanda Palmer.
when someone asks you if you're a (rock) god, you say "yes" |
If you've properly budgeted for your project, then its possible this can work very well for you. Especially if you know a whole lot of people, so you're not counting on that one person to give you $10,000.
The established artist
Amanda Palmer recently asked for $100,000 from her network (and it IS a network). She had a month. In a few days, she's raised almost $450,000. I count myself among those who have chipped in.
Not all that long ago, Palmer was signed to a label both with her breakthrough act, The Dresden Dolls, and then as a solo performer. Dissatisfied with the work Palmer thought they were doing on her behalf that she knew she could do herself, she ended the contract and is now a woman without a country, unless you count her actual fanbase as a country, which, really, she should.