Today is "Superman Day".
The day commemorates the arrival of Action Comics #1 as it hit newsstands on April 18th, 1938.
In years gone by, I might have written multiple paragraphs about what Superman means to me, but I'll hold onto that thought. Nor will I provide a history lesson.
What you should know is that Superman and Lois Lane arrived in one shot, echoing sci-fi and pulp-crime characters of the time, and somehow becoming more than the sum of their parts. There's been plenty of iterations, and there will be more, across comics, movies, television, radio, video games and peanut butter bottles. But today we're here to get jazzed about Superman as a concept so we all plan on going to see Superman.
The reality of the matter is that this day is really Warner Bros. working hard to turn the wheel of the Superman ship after letting it steer a bit rudderless in the public's eye for decades. It's work to rehab the idea of Superman for the average human with $20 to spend at the movies, and get people excited for this summer's new Superman movie when the last outings were not widely loved.
And that's okay! Getting people excited for a movie, especially when you're giving them a version of that thing they've never seen before, is a challenge. If they didn't try, I'd be more concerned.