Say what you will about cheesy hucksterism, but I grew up knowing who Stan Lee and Marvel were years before I read a comic book. Back in the 70's and 80's, Stan didn't just have his name on every Marvel comic ("Stan Lee Presents:"), and his name on every Marvel cartoon, he was also providing editor's note voice-over to episodes of The Incredible Hulk and other cartoons. I knew what it was to be a "True Believer" before I ever read a word-bubble of Spidey's inner monologue.
Speaking of: he also wrote the Spidey daily newspaper strip (in theory), which I read in collections as I got into comics.
Of course we can go back and forth all day about the Kirby/ Ditko/ Lee contributions that made up Marvel starting in '62. But none of them would have done it without the others. And, more than that, the longterm effect of Lee's boosterism of comics and comic-book characters is utterly incalculable in a landscape littered with superhero films, TV shows, cartoons, merchandise, toys, clothing, and where even Dr. Strange is now a household name.
I know Stan has made mistakes and not always made decisions that make sense to idealistic fans. That comes with the territory of being a walking icon and making mistakes as you go.
But I'm grateful he's had a chance to see the world embrace his creations, watched his comic empire flourish for going on six decades, and become a household name himself.
Excelsior!
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